ROI FOCUSED
In Business results matter
Before starting to work together we send our clients a template to calculate their break even ROAS (Return on Ads Spent).
Once we know exactly our client’s margins and expenses on each product we then build a strategy on our client’s e-commerce campaigns.
We hear it a lot…”Facebook ads are too expensive”. Well if done right, they aren’t!
Facebook Ads, when done right, allow you to put $1 into the machine, and return $2 or $3 (or more) out on the other side.
Once you get these metrics dialed in then you see how Facebook ads for e-commerces is an investment in finding the most qualified consumers to buy your products.
We choose our clients carefully
Why do some e-commerces achieve ROAS x15 and other can barely break-even? Well, there are many different factors:
- Your Facebook advertising: is it optimized, are you testing, are you targeting and re-targeting the right people? it shocks us how many companies are leaving money on the table by having poor advertisement.
- Your website: not every e-commerce is the same. Before we sign a potential client we analyze their e-commerce. A good website should have a conversion rate of approximatly 2%. If the website is poor no matter how many users we bring on it through Facebook ads the conversion will be poor.
- Your product: we only sign clients that have a product we believe in. For us there is nothing better then helping business owners whose product is amazing. In the past we have worked with major companies but also local startups we believed in.
Overall, in order for us to sign a new client we must believe in the founder and it’s products. We look for long lasting partnerships.
